22 December,2025 03:42 PM IST | Mumbai | mid-day online correspondent
The Raja Saab poster
As The Raja Saab approaches its release date next month, Prabhas fans who have been anticipating the film for months have reached new heights of enthusiasm. TG Vishwa Prasad, one of the film's producers, has now given an official statement about the film's pre-release business. In recent days, there have been numerous parallels to how Prabhas' previous films performed on pre-release alone.
TG Vishwa Prasad took to his X account to share a note that mentioned, "There's a lot of noise around the business of our biggest film. We don't discuss internal spends or numbers publicly. What truly matters to us and the fans is the theatrical impact. Post release, we will officially share the worldwide box-office figures."
He further added, "Cinema moves in phases. Today, the non-theatrical market is going through a natural correction, while theatres continue to deliver the real verdict. Even in this phase, our film has secured the highest non-theatrical value available today."
The producer even reacted to the comparisons with other films, "Comparisons are unnecessary. Rajasaab is a massive horror-fantasy crafted to roar in theatres. Let the screens speak."
The Raja Saab's producers have increased the buzz surrounding the film by releasing behind-the-scenes videos from the second song, 'Sahana Sahana', which features Nidhhi Agerwal. The BTS video, which was published on social media, provides a behind-the-scenes look at the love track and has immediately gained traction among fans.
The makers took to Instagram and uploaded three videos of Nidhhi Agrewal practising for the dance piece. On-set laughter and masti are also noticeable. However, interested fans instantly inquired about Prabhas' absence in the comments section. Many others sent heart emojis in the comments section. Recently, the actress thanked fans for their support of the song. This is the second song in the film.
According to reports, the Raja Saab will cost Rs 400 crore. Previously, the film's team stated in a press release that the horror comedy picture will centre on a haveli that is 'unlike anything Indian cinema has seen before'. The set, designed by art director Rajeevan Nambiar, spans 41,256 square feet. According to the creators, the haveli is more than simply a backdrop; it is an 'immersive, living, breathing space' that plays a significant role in the plot.
Maruthi wrote and directed the film, which was produced by People Media Factory and IVY Entertainment. The film was formally announced in January 2024; however, filming began in 2022. It is now set to open in theatres on January 9.
