New study finds 71 per cent Indians spend their most cherished moments in the living room

Image for representational purpose only. Photo Courtesy: File pic

A new study finds that everyday routines such as sleep, cooking and quiet personal time are central to how Indians engage with their living spaces today.

The study 'Moments That Matter' (MTM) launched by Interio by Godrej, delves into how everyday experiences at home and at work shape emotional well-being, connection and comfort for modern Indians consumers.

Commenting on the findings, Dr Dev Narayan Sarkar, senior vice president and head of Consumer Business (B2C), with the furniture brand said, "The study represents more than a research. It offers a perspective into how Indian consumers envision the future of home and workplace design. In an increasingly fast-paced world, homes and workplaces are no longer just physical spaces, they are sanctuaries of well-being, connection and personal expression."

The findings reveal that Indian homes are increasingly perceived as emotional anchors that restore balance and belonging amid the pressures of modern life. Bedrooms emerged as the emotional core of the home, with 90 per cent of respondents associating them with comfort, rejuvenation and rest. 54 per cent respondents associate their most cherished home moments with going to sleep in their own bed, underscoring the deep connection between sleep, familiarity and emotional security.

The kitchen has evolved from a purely functional space into an emotional one, with 97 per cent of respondents linking cooking, whether alone or with family to mindfulness and bonding. The living and dining rooms continue to serve as the social heart of the home, where mealtimes remain the most joyful ritual of the day, bringing families together through conversation and laughter.

The study further found that balconies have become urban sanctuaries, with three in four respondents describing them as peaceful escapes that provide calm and perspective in the midst of city life. 53 per cent said that early morning moments on the balcony help them begin the day on a grounded note.

At the workplace, the study highlights that informal connections such as casual chats, café breaks and shared lunches play a key role in fostering collaboration and belonging. Well-designed spaces and welcoming first-day setups were also seen as essential to creating comfort, motivation and trust among employees.