Lenskart apologises after backlash, issues new in-store style guide welcoming religious symbols

Lenskart founder Peyush Bansal. FILE PIC/PTI

Following a major online backlash over a purported internal grooming document, eyewear retailer Lenskart has issued a public apology and released a revised ‘In-Store Style Guide' that explicitly permits employees to wear religious and cultural symbols at the workplace.

In a statement on X, the company said it is making its guidelines public and transparent to address concerns raised by customers and the wider community.

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The new policy "explicitly and unambiguously" allows all symbols of faith worn by team members, including the bindi, tilak, sindoor, kalawa, mangalsutra, kada, hijab and turban.

"If any version of our workplace communication caused hurt or made any of our team members feel that their faith was unwelcome here, we are deeply sorry. That is not who Lenskart is, and it is not who we will ever be," the company said.

The controversy erupted earlier this week after a document, claimed to be Lenskart's employee grooming policy, went viral on social media. Users pointed out that it appeared to restrict certain religious markers, particularly the bindi and tilak, triggering widespread criticism and calls for a boycott.

Responding earlier to the row, Lenskart founder Peyush Bansal clarified that the viral document was an "outdated version" and did not reflect the company's current policy.

Lenskart reiterates no ban on religious symbols, vows inclusive policies across workforce

"I want to speak directly that this document does not reflect our present guidelines. Our policy has no restrictions on any form of religious expression, including bindi and tilak," Bansal had said, adding an apology for the confusion caused.

In its latest statement, Lenskart highlighted its India roots and workplace diversity, noting that its 2,400-plus stores are run by employees who bring their beliefs and traditions to work every day.

"Lenskart was built in Bharat, by Indians, for Indians... That is not something we will ever ask anyone to leave at the door," the statement said.

The company has also committed to ensuring that all future policies, training material and internal communication reflect inclusive values.

"We will do better. And we will keep earning your trust," it added.

(With PTI inputs)