Here’s hoping flexes stay gone after BMC’s drive

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Mumbai Mayor Ritu Tawde has launched the BMC's flex-free campaign by removing unauthorised banners and posters in Ghatkopar East. The civic body plans stricter enforcement, mandatory QR codes for authorised hoardings and a 72-hour deadline for resolving citizen complaints, reports stated.

The campaign certainly has a catchy label: ‘Shadu Bappa Daha Diwas - Flex-Mukt Mumbai Three Hundred and Sixty-Five Diwas'. While this may be primarily about flex, we also welcome that the civic body is flexing (pun intended) its muscle, moving to rid the city of all unauthorised hoardings, broadening the ambit from flex-mukt Mumbai to banner-mukt Mumbai.

This edit space has highlighted the plethora of hoardings wallpapering our city. Citizens are not expected to know whether these are ‘authorised' or ‘unauthorised'. All they know is that many of these seem to be unauthorised, going by the suddenness with which they appear, especially during festive season.

Most of these hoardings have political leaders of all dispensations, smiling on from lamp posts, bridges, walls, different structures, beatific and benign, showering their blessings on Maximum City. At most other times, their fandom read party workers and supporters are wishing them on birthdays, congratulating them for some victory at the polls or other events of earth-shaking magnitude.

Most importantly, we learn that the mayor has written to heads and leaders of political parties, appealing to them to set aside political differences and cooperate with the initiative. One hopes this will be a sweeping clean-up operation and no return.

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