03 October,2011 02:03 PM IST | | ANI
The world's largest food company is all set to launch a television commercial that is aimed especially at man's best friend
Nestle, which owns the Purina brand of pet food, has created the 23-second advert that only canine consumers can hear and understand.
The advert, to be aired for the first time in Austria this week, uses a high-pitched sound, like a dog whistle, that is beyond the range of human hearing.
Nestle said that the idea for the ad was inspired by an award-winning campaign in Germany that featured 'sniffable' posters to attract dogs.
The advert 'Beneful dog food' has been created using the help of U.S. experts on pet behaviour who have researched what would appeal to dogs.
It shows a dog pricking up its ears and ends with the words 'So delicious, so healthy, so happy' in German.
"Dogs' hearing is twice as sharp as humans. They can pick up frequencies which are beyond our range and they are better at differentiating sounds," the Daily Mail quoted Georg Sanders, a nutrition expert at Nestle Purina PetCare in Germany, as saying.
