It's a 'New Day' in UK

London: One of Britain's largest newspaper publishers is taking an innovative leap with the "standalone national daily" to be launched in the past 30 years just as another wraps up its print edition.

A copy of the newspaper. Pic/Alison Phillips' Twitter

Trinity Mirror group, publishers of the left-leaning Daily Mirror and Sunday Mirror, is launching ‘The New Day' on February 29. "Many people aren't currently buying a newspaper, not because they have fallen out of love with newspapers as a format, but because what is currently available on the newsstand is not meeting their needs," editor Alison Phillips said.

The New Day, with a blue masthead, will run to 40 stapled pages every day. The Independent and The Independent on Sunday newspapers recently announced closure of their print editions from next month as they go digital-only.