Regular matches on TV will lift women's cricket profile: Mithali Raj

New Delhi: The ever-improving Indian women cricketers could get a chance to become household names such as tennis star Sania Mirza and shuttle queen Saina Nehwal provided their matches are regularly televised, feels captain Mithali Raj. "It should, and there is a possibility if our matches are televised. That attracts a lot of brands and corporate sponsorships for individual players.

Mithali Raj

"If only a few games are televised and you don't have a follow-up, like no live coverage of the Sri Lanka series after the Australia series, where we did so well, things will not improve," Mithali told ESPNCricinfo.