28 July,2026 05:20 PM IST | Mumbai | mid-day online correspondent
Representational image. File pic
Samsung Electronics will introduce artificial intelligence features developed specifically for Indian consumers in its next Galaxy smartphone as the company expands the role of its research and development centres in Noida and Bengaluru to build localised AI capabilities for one of its fastest-growing markets, Samsung Southwest Asia CEO and President JB Park said.
As reported by PTI, the South Korean electronics maker said its India R&D teams are studying the persona of Indian consumers and developing AI features suited to benefit local consumers, including an AI-powered bill payment reminder that can identify recurring bills from emails and alert users before due dates.
The initiative is part of Samsung's strategy to differentiate its AI offerings beyond features already available across smartphone brands by studying the consumer persona.
Park while briefing the Indian media in London said, "We are trying to understand our users, and if we detect anything that can better your lifestyle, we will provide the solution, whether it's financial or controlling your home devices or alerting your elderly if they have a health issue. So, there are many personas that our team in Noida and Bengaluru are studying with the objective of giving a better solution", as cited by PTI.
He further said that the Noida R&D centre has ideated an AI feature to help Samsung users by automating repetitive bill payment using AI. The artificial intelligence feature, which is currently in the works, is that AI will know which date and which email to look at and then alert users to make the bill payment without you having to incur a late fine.
While replying to a question on how AI could make things easier, Park said, "These are the kind of daily routines that consumers want to get out of, and have a personal assistant AI do that job for you. The idea came from the Noida R&D centre. And this feature was engineered exclusively for Indian consumers, and we are going to introduce it in our next Galaxy device," as cited by PTI.
Samsung's latest foldables 'Z8' series phones, priced between Rs 1.25 lakh and Rs 2.60 lakh, are currently available for pre-booking for Indian markets and will be available in stores from August 7.
Samsung's Galaxy Z Fold8 lineup comprises the Galaxy Z Fold8 Ultra (for immersive content viewing and multitasking), Galaxy Z Fold8 (a passport-sized phone with Flex window for shortcuts) and Galaxy Z Flip8 (the sleekest flip smartphone yet, designed for self-expression and quick interactions while on the move).
Park had last week said that the Z8 series are made in India, supported by R&D centres in the country.
Replying to questions at the roundtable, Park further said that he envisions growing the R&D centre in India in terms of technology-related ideas and intellectual property (IP).
(With inputs from PTI)
