Ayushmann Khurrana aims to entertain people not only through his films, but also brand endorsements. He feels that anything with his name should have a distinct storytelling concept, which reflects what he stands for. Similarly, he is keen to know the message that the makers aim to promote via an ad. He says he is a responsible actor.

"When I choose my films, I only look at the story that it is trying to tell. I try and understand if the concept will be clutter-breaking, if it is fresh and not done to death and if it will deliver superlative entertainment," Ayushmann said.