Andy Bird, chairman of Walt Disney International, has said that the company is not abandoning local content production in India, despite its decision last year to close Bollywood film production
A still from Mohenjo Daro (2016), which was produced by Disney
Andy Bird, chairman of Walt Disney International, has said that the company is not abandoning local content production in India, despite its decision last year to close Bollywood film production.
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Bird said India is often overshadowed by the growth of China, but prospects for the country are very bright, reported Variety.
"I have never been more excited about India. That comes after a decade of frustration," said Bird at the Asia Pacific Video Operators Summit convention in Indonesia yesterday. He said the move to close down Disney's Indian film production operations has been misinterpreted in industry circles, adding the company has a slate of 12 products in development. Disney-India suffered heavy losses following the box office debacle of its projects like Mohenjo Daro, Fitoor, Tamasha, Katti Batti and Phantom over the last two years.
"In India we have had content which debuted on Facebook, then went to YouTube and then to traditional TV in third place. The economics of the Indian cinema industry are just not catching up," Bird reasoned.
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