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Cubby and the disappearing toymakers

How can one toymaker support a family of five on Rs 15,000, put two kids through school, and still stay true to his craft?

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Cubby is the star of the show, easily selling about 2,200 units a year for Rs 565 eac

Cubby is the star of the show, easily selling about 2,200 units a year for Rs 565 eac

C Y GopinathCubby is a multi-coloured bear about six inches high. He comes in a bio-degradable cardboard box and is made from hale (pronounced ha-lay) wood, a tinder stock which grows wild in parts of Karnataka. He really is most at home with children one to two years old; they take him apart, ring by ring, till all you have is a bear head on a pole. Then they put the rings back. Again and again.

Cubby is really popular outside India, with fans in Japan, the USA, Germany, and the UK. Kids love the clean primary colours and the smooth lac finish is like satin to their fingers. Cubby is completely cute and literally edible — hale wood requires no chemical treatment; it gets seasoned by sunlight.

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