Decoding the fashion industry of the 21st century
An updated version of the past trend, decoding this to know what elements of the past trend to retain and what elements need to be modified is important to stay up to date with the rest of the fashion industry
The fashion industry is a fast-paced, ever-evolving industry, whose limits are constantly tested by everyone. Right from pushing the boundaries, to staying safe with a traditional approach, the fashion industry shows us just how important it is to stay trending and know the core theme of the current fashion segment. Ever so often trends return in the fashion industry, but in a new avatar. An updated version of the past trend, Sid Naidu, CEO and Founder at Sid Productions decodes this to know what elements of the past trend to retain and what elements need to be modified is important to stay up to date with the rest of the fashion industry.
One outfit multiple looks
While we are constantly taking inspiration from past trends and looks, one trend that has stood out in the current fashion segment is how diverse a look or outfit can be made with the slightest change in the overall look. With the overall pace of life drastically picking up speed, people are more open to looks that can be transformed from a day look to a dinner look with a simple edit in accessories or makeup. Men and women alike seem to want to transform their look through the day. It is not just a certain category that wants to impress and stand out, instead, everyone wants to show their fashion sense both at the office and while socialising. Looks that change from day to night to casual are sought after by the younger and older generations alike. Celebrities and influencers too are seen wearing the same outfit in different ways and places.
Globally functional clothing
People now want looks that they can wear across the globe and still look on point in that region. Outfits that can be evolved to suit every country and still showcase their personal style is something that can bind the global fashion industry together. Indian wear has evolved to draping sarees in a western manner or paring a traditional drape with a western shirt blouse. Gowns now incorporating a saree vibe and look are spotted not only on the red carpet back home but also at the festivals abroad. The contrast in the themes of different elements in the same outfit, make the overall look speak volumes of the Indian Fashion Industry Evolution.
Another trend to note in the fashion industry is the significant growth in comfort, casual, daily wear. People want to be comfortable while looking on point all at the same time. A trend that has affected the global fashion market, the casual look segment of the fashion industry has grown to include a lot more than just comfort wear. It also makes a statement on personal style sense of the wearer. Comfortable, easy to wear and flexible clothing is something everyone is investing in. People are more keen on wearing what is right for them and adding their own style to the final outfit and look.
It has never been easier to source elements for an outfit or look, than it currently is. With websites and global delivery, people are now accessorising in a manner that suits their personal taste as well as the theme of the event or venue or task they going to attend. Stacking multiple pieces of clothing or jewellery allows everyone to display their style personality in a more detailed manner. Seeing someone walking around in a big hat or wearing a spunky hairband is seen as a self-expression of their fashion sense and their current state of mind.
The digital look book
The biggest influencer of the current fashion industry code is the rapid growth of the digital world. With online shopping and the world wide web making the trends across the globe a click away, the marriage of different trends and looks is to be expected and learnt from. Fashion from different countries is now available to everyone across the globe and the increasing trend of influencers who want to stand out and look different ensures the fashion industry is constantly experimenting and evolving in its sense of what is trending. Influencers have taken the different look experimenting to the next step with the constant need to stand out and look different and showcasing their own personal style. Having access to such look books and videos and the liberty to shop globally from their homes has given everyone the freedom to work towards their own style or replicate the style of someone they admire.
With the growing availability of easy to access credit lines to include a luxury budget in their lifestyle and the obsessive need to post everything online and share with the whole world to see, it is can be said the current code the fashion industry is adhering to is: constant change with a need to stand out while putting a personal stamp on the outfit and making a statement, be it fashion or personal, on a near-daily basis.
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