Dia Mirza tantrums made hair brand replace her?

Aug 14, 2013, 08:55 IST | Sonali Joshi Pitale

Apparently, Dia Mirza gave a hair care brand a tough time forcing them to rope in Malaika Arora Khan in her place

Now, this one’s another of those date dramas in the industry. An international hair care brand looking to unveil their salon range in India had apparently approached Dia Mirza to be the face of their products. All was going well until the actress apparently left the brand owners in a lurch at the last moment over shooting a commercial and an event thereafter.

Dia Mirza

Owing to her alleged unprofessional behaviour, the brand apparently has now decided to replace Dia with another actress. Sources say they have approached Malaika Arora Khan and that the model-actress has given her nod for it.

An insider says, “Dia had been approached for a deal apparently worth Rs 2.4 crore. They had asked her for her dates for two occasions, including officially launching the brand’s salon chain in India. Initially she was interested but later she told them she had already allotted her dates for someone else. Ultimately, they had no choice but to look for another actress.”

Malaika Arora Khan

Sources close to the company say that Malaika has come on board for R 2 crore, a substantial amount lesser then Dia’s fee. Soha Ali Khan and Anusha Dandekar are also part of the initiative. “Malaika came to the team’s rescue and shot for the commercial in Delhi last Friday without any hassle,” adds the source.

In Dia’s defense, the actress’ spokesperson states, “Dia is the face of another cosmetic brand. It would be a conflict to be part of a similar brand and event. So her manager informed them about it.” Malaika remained unavailable for comment. 

Go to top