Fair call

Jul 23, 2012, 10:58 IST | Dhara Vora

It don't matter if you're black or white

Their previous collection at the Gen Next Lakme Fashion Week’s Summer Resort 2012 was a mix of Kathakali and the British era. That show, the audience will recall, had drama written all over. At the Winter Festive edition, hairstylist Sapna Bhavnani who doubles as a designer with Sukriti Grover for their label So Fake, is campaigning against fairness creams.

Mandira Bedi showcasing So Fake’s collection

“Fashion should be used to create awareness; it helps put things into perspective,” says Bhavnani. Cause seems to be the word for the designers as they have also recently created a line of faux leather for PETA’s campaign against the use of leather in fashion. The designer duo will be showcasing ten outfits on the ramp in a collection which will be called Black Velvet.

“All around us, we see weird products that promise to make you fair. As a campaign against it we’ve created a collection that is all-black with plenty of solid and strong structures, black-on-black texture and graphic print, which is again black. Also, it’s more wearable compared to our last collection,” sheadds.

Recalling how she took the plunge into designing, she says, “I always wanted to be a designer.” Sapna’s aunt felt it was a waste of time and enrolled her into a business school in the US. She returned to designing when she got back to India, after having completed her course. This was apart from her love affair with hair styling.

She put things on hold for a bit to focus on her salon. Next, she joined Grover who is a designer to start So Fake, “Everyone’s perception of this industry is that the people are ‘so fake’. That’s how the name stuck.”  The designers will be showcase their collection on August 4. 

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