Enterprises yearn for simplicity in their communication and want to directly reach their targeted audience at a minimal cost. Enterprises are always looking at reaching a wider audience than before, provide personalised communication, easily integrate with existing systems and present data to derive actionable insights in marketing campaigns.

A missed call is a simple way to directly communicate with customers, capture customer information without any additional costs incurred by the customers and assists in generating genuine leads. A missed call campaign can easily integrate with existing systems, such as IVR, email or SMS. It can be followed by an SMS as a response to a missed call or combined with IVR to receive feedback, registration, product information, undertake market surveys, to share customised content with your target audience. A missed call can do much more:

Rajdipkumar Gupta, MD and Group CEO of Route Mobile Limited says, "A missed call can work with different types of numbers, including direct inward dialing numbers, virtual mobile numbers and toll-free numbers."