Hyderabad's 21kg Balapur Ganesh laddu sold for Rs 17.6 lakh in auction

Updated: Sep 13, 2019, 14:24 IST | mid-day online correspondent

The Balapur Ganesh laddu, which weighs approximately 21kg, was bought in auction at Rs 17.6 lakh by Kolanu Ram Reddy, who is a businessman and agriculturist

Hyderabad's 21kg Balapur Ganesh laddu sold for Rs 17.6 lakh in auction
The Balapur Ganesh Laddu was auctioned at Rs 17.60 lakhs this year. Pic/Twitter Dr.P.S.Vishnu Vardhan

On Thursday, Hyderabad's most famous and popular Balapur Ganesh laddu set an all-time record after it was bought it an auction at a whopping cost of Rs 17.60 lakhs. The auction took place before the idol of Lord Ganesh idol was taken on its final journey for the immersion procession.

The Balapur Ganesh laddu auction, which took place on Thursday was attended by as many as 19 participants who took part in the bidding process. Kolanu Ram Reddy, who is a businessman and an agriculturist won the bid for his quote of Rs 17.60 lakhs. Last year, the Balapur Ganesh laddu was auctioned at Rs 16.60 lakh. The auction was won by Ram Reddy who took the gold-coated laddu on a silver plate.

Kolanu Reddy, who won the auction this year, and his extended family have also participated in the Balapur laddu auctions over the years. According to reports in Mumbai Mirror, the Balapur Ganesh laddu auction began in the year 1994. In the first year of auction, the laddu Rs 450. Back then, it was Kolanu Mohan Reddy who won the auction for the first time and it was his sentiment which actually made the laddu auction as everybody's sentiment.

Reddy bagged the auction for five years on a trot as he claimed prosperity on account of getting the Prasadam. On the other hand, Kolanu's family has bagged the laddu for eight times in the last 26 years. Over the course of time, the sentiment spread to other parts of Hyderabad and made people believe that it brings luck, wealth, prosperity and happiness to the winners of the auction.

According to the reports in Mumbai Mirror, the winners of the Balapur Ganesh Temple sprinkle the laddu pieces in their agriculture fields, business houses and at home, after distributing it among their friends and relatives. In Hyderabad, the Balapur village uses the proceeds of the auctions for various development works, besides keeping amount of money for the next year festival.

The Balapur Ganesh Utsav Samithi starts the auction bidding from Rs 1,116. And from there, the participants go on increasing it in the bidding process. Following the Balapur Ganesh laddu auction, several other Ganesh pandals in Hyderabad have picked up the practice of auctioning laddu on the last day of the Ganesh Chaturthi festival.

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Ganesh Chaturthi 2019: Here's all that took place at Khetwadicha Raja
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    Khetwadicha Raja Mandal was established in the year 1959. It is currently one of the most-visited pandals in the city. It stands out for its theme and the Ganpati's height which is over 13.5 feet. This year, the idol of Ganesha has been designed and decorated in a look like that of Kangana Ranaut in 'Manikarnika'. The pandal has been designed to give a feel of 'Bajirao Mastani.'

  • 2/6

    Even in the midst of heavy rains, a sea of high spirited individuals thronged to the pandal to make it for the aarti. The colourful attire and the festive mood added to the celebration. The sound of the bells, 'nagadas', dhols and the melodious aartis, it takes you to another world. 

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    As some people were busy performing the aarti, there was an artist who was drawing a sketch of Khetwadicha Ganraj. He took minute details into consideration, like the eyes and the trunk of Ganesha. 

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    It's a fun fact that only Lalbaugcha Raja and Khetwadicha Raja have a patent on the Ganesha idol's face. Ranjeet Mathur, the owner of the pandal says, "The face of Khetwadicha Ganraj is absolutely different from the rest of the Ganpati idols. One will not find such eyes, ears and trunk in any other idol."

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    One ritual which is diligently followed at Khetwadicharaja is the Chhappan Bhog which literally means 56 types of food that are offered to God. The bhog consists of sweets in a variety of different flavours, namkeen samosas, chaat, kachori chocolates and a special cake. 

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    Every dish is made with a lot of love and devotion by the devotees and the people who are attached to the Mandal. The cake was the star attraction of the feast, which had  'Ganraj' written in Hindi. 

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