India's verdict on its celebrities!

Updated: 27 October, 2020 09:44 IST | Agencies | Mumbai

TIARA, an acronym for trust, identify, attractive, respect and appeal, is a study which uses research data across 64 active attributes covering image, personality and human factors.

Alia Bhatt and Katrina Kaif
Alia Bhatt and Katrina Kaif

The Indian Institute of Human Brands (IIHB) released its TIARA Research Report on celebrities as human brands.

60,000 respondents from across India expressed their views on 180 celebrities

The report was released by the coach of the Indian cricket team, Ravi Shastri and Dr Sandeep Goyal, chief mentor of the IIHB.

TIARA, an acronym for trust, identify, attractive, respect and appeal, is a study which uses research data across 64 active attributes covering image, personality and human factors.

As many as 180 celebrities, 69 from Bollywood, 67 from television and 37 from sports were analysed for the report. Over 100 data points were used in the analysis.

60,000 respondents from across India expressed their views on 180 celebrities

Keep scrolling to read more news

Catch up on all the latest Mumbai news, crime news, current affairs, and a complete guide from food to things to do and events across Mumbai. Also download the new mid-day Android and iOS apps to get latest updates.

Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news

First Published: 27 October, 2020 09:05 IST

Sign up for all the latest news, top galleries and trending videos from Mid-day.com

Subscribe
loading image
This website uses cookie or similar technologies, to enhance your browsing experience and provide personalised recommendations. By continuing to use our website, you agree to our Privacy Policy and Cookie Policy. OK