Katrina Kaif has not only ventured into the beauty space, but also made a difference with Kay Beauty

Published: Jul 16, 2020, 13:16 IST | Mohar Basu | Mumbai

Right from the launch campaign of the brand Kay Beauty, a message that has been at the heart of the company has been that it's okay to be you.

Katrina Kaif
Katrina Kaif

When Katrina Kaif decided to venture into the beauty space, her entrepreneurial stance inspired many. Katrina, who is the only Indian actress to have her own beauty line, has been making a big difference with it. As the birthday girl ventured into an untapped territory she made sure to make Kay Beauty a brand that the ladies swore by. And the brand has been doing extremely well right from the time it launched. The idea behind the brand right from its inception has been to put women first, celebrating beauty in its natural form.

In fact, Katrina wanted to launch Kay Beauty to bridge the gap in the market and to have a voice about her experience with makeup in the beauty industry and as an actress over the last few years. Makeup has been something very personal to her and she just wanted to bring in a sense of freedom conversing about makeup and beauty in general. Right from the launch campaign of the brand Kay Beauty, a message that has been at the heart of the company has been that it's okay to be you, we are all beautiful, and we have to celebrate who we are.

While Katrina has been one of the most celebrated actresses in Bollywood, she has also taken a lead in the philanthropic front with her contributions in the fight against the pandemic. Through Kay Beauty, she has collaborated with various foundations helping those in need with essential requirements. And the actress has a lot planned in terms of creating awareness and helping people, for Kay Beauty has always stood for a brand that cares.

On the film front, Katrina Kaif is in the prime of her career, with a series of blockbusters under her credit, the actress has also worked with the biggest superstars in the film industry. And after giving amazing performances in films like Zero, Bharat, Tiger Zinda Hai, etc., Katrina will be next seen in Rohit Shetty's Sooryavanshi alongside Akshay Kumar.

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