Make that trunk call now

Published: 23 October, 2013 08:47 IST | Kanika Sharma |

The Bombay Store has joined hands with the global initiative, Elephant Parade, that supports promotion and purchase of handpainted elephant statues to conserve the revered species

Some of you might be waking up every morning to worship the elephant god but there might come soon a day when the next generation, in typical Wall-E fashion, would be looking only at holograms of the Asian elephant. While we shudder over the thought of an absentee elephant in an irritating-ant-in-its-snout tale, Elephant Parade is an international organisation that caters to converting the animal who never forgets into immemorial art.

Excitingly enough, this unique platform has partnered with The Bombay Store giving you a chance to bring a cute elephant artifact home. Why so? The artifact in your home will be a small step in conserving the Asian elephant breed that is being unfairly meted out a doomsday scenario. As per World Wildlife Foundation, the population of this sacred animal volleys somewhere between 25,600 and 32, 750.

Lest the species diminish due to loss of habitat, The Bombay Store will stock a medley of painted elephant artifacts ranging from Guardian Elephant, Tigerphant, Ganesh, and We love Mosha plus others. Mike Spits, founder of the worldwide initiative shares, “I am sure we would be able to convert this initiative into a global movement in India, too. Our open-air art exhibitions create millions of smiles and raise awareness of the need for elephant conservation.

Elephant Parade borrows from art forms, pop references and animal motifs to create awareness

We are confident that we will create a lot of supporters for Asian elephants in India.”

The decorated statues can be customised in size as well as design while The Bombay Store will also be stocking other options such as trays, mugs, key rings, and cotton bags. The prices of the handpainted elephants start at `4,000.

At Available at all The Bombay Store outlets across the city. 

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