Mama's paradise

Jan 06, 2013, 07:54 IST | Preeti Khilnani, an online baby apparel store, recently launched luxury brands Juicy Couture, Ralph Lauren and Osh Kosh

If you have been on the lookout for clothes for your baby, Hopscotch(.in), is a great place to start. The online store brings to India international brands for children up to five years of age, right at your doorsteps.

The cost of Appaman products, available at the store presently, start from Rs 1,100


The site was founded less than a year ago by entrepreneurs Rahul Anand and Lisa Kennedy, who were both colleagues at Diapers(.com), an online baby apparel website in USA. It was Anand’s vision to bring this much-needed concept to India. “When I lived in New York, I noticed that many Indian moms travelled abroad to shop because there was a huge lack of access to global brands,” says Anand.

The site offers products such as maternity wear, intelligent toys, safe sleep sacks, room organisers and baby carriers from 50 brands, including Petit Bateau, StorkSak, Juicy Couture Baby, Kicky Pants, Melissa & Doug, 3 Sprouts, ErgoBaby, Zutano, HALO, Skip Hop, L’oved Baby, Stephen Joseph and Jojo Maman Bebe.

Recently introduced on the site are Juicy Couture, Ralph Lauren and Osh Kosh. “Every day, we launch new boutiques with limited quantities of the current season’s products from our brand partners. The online boutiques last for four to five days,” adds Anand.

The site offers free membership and loyalty programmes forregular customers with benefits such as credits for referring friends.  The products are guaranteed to arrive for your little toddler within five working days. And, the best part — shipping is free. 

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