Maria and the making of brand Sugarpova

Updated: Dec 16, 2019, 08:39 IST | A correspondent |

Russian tennis star Maria Sharapova recently revealed why she came up with candy brand, Sugarpova in 2013 and said she wanted full control of a business and not just be a marketing face

Maria Sharapova
Maria Sharapova

Russian tennis star Maria Sharapova recently revealed why she came up with candy brand, Sugarpova in 2013 and said she wanted full control of a business and not just be a marketing face.

"I already had two feet in business, because I was part of brands; I did a lot of advertisement or sponsorship stuff, and at the end of all of it was like, I was just a very small piece of the end result. I was either the face or I contributed in some of the marketing or in my opinion or a design aspect," the five-time Grand Slam champion was quoted as saying by Tennis World USA.

"But I never had full control, and I think as an athlete, when you're out on the court and you're competing, everything is in your hands, and that's such an amazing feeling, and I think I wanted to incorporate that into a business venture," the former World No. 1 added.

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