The acquisition will make it McDonald's biggest purchase ever since it acquired Boston Market in 1999.
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Illinois: Do big data and fast food go together? If you ask McDonald's, the answer would be yes. The fast-food chain is reportedly acquiring a Tel Aviv-based big data firm Dynamic Yield for a whopping USD 300 million.
Dynamic Yield is a startup known for its algorithmically driven 'decision logic' technology. When you add any product to your cart, it is this technology that nudges you about what others purchased, Wired reports.
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The acquisition will make it McDonald's biggest purchase ever since it acquired Boston Market in 1999.
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