Tamanna Gupta
Founder-director,
Umanshi Marketing
Conceived a digital fundraiser for a Bengaluru non-profit to help street vendors during lockdown

Tamanna Gupta has an overriding obsession: to create brands out of organisations. Over the past 16 years, she has worked with 60 pedigreed companies across sectors.

But, it's one thing to devise marketing strategies for HSBC, Bridgestone and Qatar Airways, and quite another to uncover business goals for an obscure non-profit in the hinterland. It's the latter that Gupta is championing with her role as the virtual CMO or chief marketing officer for social sector enterprises.