MMRDA wants Rinfra logo taken off Metro trains, stations

Jan 08, 2014, 13:38 IST | Ranjeet Jadhav

Officials to meet company's higher authorities to discuss the issue, as written requests to Mumbai Metro One Private Limited a Rinfra subsidiary asking them to do the needful, have fallen of deaf ears

It appears that the Mumbai Metro One Private Limited (MMOPL), a subsidiary of the Reliance Infrastructure Limited (Rinfra), is in no mood to take serious note of the letters written by the Mumbai Metropolitan Region Development Authority (MMRDA), demanding it to remove the Rinfra logos off the metro trains and stations.

Sources in the MMRDA said officials have now decided to take up the issue with the top brass of the company, as MMRDA and MMOPL failed to reach a consensus. At present, ‘Reliance Metro’ logos can be seen on trains and at stations. The MMRDA had written twice to the MMOPL, the latest being in December 2013.

Reliance Metro logo on a train that was tested on the Versova-Andheri-Ghatkopar (VAG) corridor. File pic

Commenting on the issue, MMRDA commissioner UPS Madan said, “We have already sent a letter to the MMOPL, asking them to replace the existing logo. However, we are now planning to take up this issue with higher authorities so that a solution to this problem can be sought.”

RTI Activists Anil Galgali had also complained about the logo to the MMRDA. “Mumbai Metro is a public-private partnership (PPP) project, so displaying Reliance group’s logo on metro trains is illegal. Nowhere in the documents has the MMRDA or government given any right to Anil Ambani to use or display the Reliance name on the metro,” he said.

An MMOPL spokesperson said, “Display of the brand identity of the company is well within the contract conditions and industry practice. As a subsidiary of the Reliance Infrastructure Limited, MMOPL has rightfully adopted the brand identity of the Reliance Group for metro business. Further in the spirit of PPP, we have also included the identity of the MMRDA as a co-promoter.

The logo has been decided by the MMOPL after due deliberations, taking into account all contractual conditions and after due consultations with the MMRDA over a period of one year, and is in keeping with well-established international practices.”

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