Pritam roots for talent from home
Aspiring composers from Pritam Chakraborty's agency to dabble in Bengali movies
In 2016, composer Pritam Chakraborty founded Jam 8, an artiste's and repertoire (A&R) based platform to give new composers opportunities to showcase their talent in mainstream cinema. The talents who got on board have since exhibited their prowess in Bollywood and South music industries, with tracks like Zaalima and Dhingaana (Raees, 2017), Piya Re (Shaadi Mein Zaroor Aana, 2017) and Tera Hoke Rahoon (Behen Hogi Teri, 2017) to their credit. Now, Chakraborty has trained his sights on West Bengal to scout for composers who can contribute to Bengali films.
Collaborating with Sri Venkatesh Films — one of the leading production houses in the state, Chakraborty agrees that venturing into Bengali cinema is a natural progression. "Bengali cinema is one of the thriving film industries in India. And for me, Bengal is home. So there's an emotional connect. There's a lot of musical talent in the state and I want those artistes to get an opportunity to showcase their talent," says the composer.
Describing it as his way of giving back to the world of music, the hitmaker plans to expand into other regional industries like Punjabi and Bhojpuri too, "but one baby step at a time". "A&R and incubation in our country is not fully exploited. In the West, A&R managers go to garages looking for talent. The idea behind Jam 8 is to have a platform for artistes, where they could gain enough experience — be it in films, TV or jingles — before branching out as independent music directors." While he is more than willing to play mentor to the composers on board Jam 8, Chakraborty says he doesn't like to interfere in the creative aspects. "I don't get into their music, but provide structural and moral support. I offer my help only when somebody is stuck."
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