Brand says sorry for 'sexist' ad, will Ranveer Singh?

Updated: Nov 28, 2016, 10:34 IST | Sonil Dedhia

Twitter backlash forces company to withdraw 'sexist' ad, Singh insists 'wasn't malicious'

The ad that created furore
The ad that created furore

Often labelled eccentric and zany, Ranveer Singh has had brickbats coming his way for his latest ad for Danish fashion brand Jack & Jones where he is seen carrying a woman on his shoulder and the punch line goes, 'Don't hold back. Take your work home.' Netizens, including 'Rang De Basanti' actor Siddharth, slammed the ad campaign, terming it sexist and offensive, and the brand responded by taking down all 12 billboards across the country and even issued an apology.

Also read: Ranveer Singh's 'sexist' ad pulled down after Siddharth's tweet sparks outrage

"Regret that one of our billboards has caused distress, we did not intend to offend anyone. #NOTHOLDINGBACK and withdrawing it immediately," the company declared on its social media handle.

Ranveer Singh
Ranveer Singh

On Wednesday, Ranveer appeared on a talk show to promote his upcoming film, Befikre, where he was asked about the controversial advertisement. While he didn't apologise, he said, "Jack and Jones ad wasn't malicious, but wasn't going down well, so got it taken down."

When we tried reaching out to Ranveer, his spokesperson said, "The brand and the brand ambassador need to be on the same page. So, the brand has asked Ranveer to maintain the same stand (as them)."

Siddharth
Siddharth

This isn't the first time that the actor has been embroiled in a controversy over a commercial. In May last year, Ranveer featured in an ad for an innerwear brand where he wrestled dummy sharks. After the People for Ethical Treatment of Animals (PETA) raised objections, the company decided to run the ad with a disclaimer declaring the shark was merely a rubber toy and no animal was used for the shoot.

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