Months after reports of his apparent decision to launch a talent management firm hit headlines, Salman Khan tells mid-day he is indeed creating a talent pool for aspiring artistes
Salman Khan
Months after reports of his apparent decision to launch a talent management firm hit headlines, Salman Khan tells mid-day he is indeed creating a "talent pool" for aspiring artistes. The actor's decision to part ways from a manager of nine years had fuelled speculation that he was venturing into creating a firm of his own. And now, referring to the rumours, Khan says, "Hiring new talent is necessary. There are so many people who come to the city and still don't get a chance to work in films. Sometimes, even if they do land a film, they aren't noticed enough. The idea is to create a talent pool and give everyone a fair chance to make it big in this world."
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Among Khan's first finds will be a female actor for his brother-in-law Aayush Sharma's Bollywood debut. A source says, "Salman plans to launch a female lead opposite Aayush for his debut venture, Loveratri. In order to get the work started, he has introduced an audition section on his app, BeingInTouch, where people can send videos showcasing their talents."
Casting director Mukesh Chhabra, says the source, will play a vital role in this venture, even taking the "final call" on giving the nod to aspirants. "There will also be seasoned casting veterans on board, who will spot talent and hone their skills." In order to connect with a wider audience, the team will encourage responses from social media platforms as well, says the source. Apart from scouting acting talent, Khan will also encourage works by musicians. "He will curate a music bank comprising works of aspiring composers. He may decide to use those songs in his forthcoming projects."
Senior members of Khan's production house, Salman Khan Films, will share their expertise to enhance this venture. "The team is finalising a location for the creation of an office where members of SKF will take charge of the company's new wing. Salman will overlook the day-to-day affairs."
Given that Khan has played a vital role behind launching successful faces like Katrina Kaif and Sonakshi Sinha, this new venture comes as a natural progression. "As a superstar, he wants to create a new line-up of stars for the industry." This development comes close on the heels of the actor's decision to open the doors of his production house to writers and directors, who wish to venture into tele production.
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