Scramble to own the morning party
City fitness firm pips NYC duo to introducing Mumbai to the morning rave
If you’ve called teetotallers boring all your life, they are about to change the game.
People have fun dancing to a room filled with dancers and live music during the morning workout — Daybreaker — at sunrise in the Wurstkuche Restaurant. Pics/Getty Images
A city fitness firm is inviting them to sip on vegetable juice, slip into tracks and do the Zumba — all at dawn but within the confines of a nightclub.
Daybreaker founders Radha Agrawal and Matthew Brimer
GymTrekker founders Sanmati Pande, Harshit Sethy, Sambhav Jain, Karan Shah and Vishal Shah don’t like using the word “party”, but they promise you a good time to music possibly spun by a DJ at Dawntrekker, starting later this month.
Guests will take to power yoga and cardio dance, bright and early in the mornings when “our hormones work to our advantage,” as Pande puts it. The common sense, we don’t get time to exercise, is easily addressed with this idea, considering the early morning party leaves everyone with time to spend the rest of the day at work and play as they wish.
“Clubs and other party venues are going to be shortlisted and the routines will be forefronted by trained professionals of international standing,” she adds.
With this, Gymtrekker has pipped New York entrepreneurs Radha Agarwal and Mathew Brimer to bringing the morning to Mumbai as a social experiment. Co-founders of the hugely popular Daybreaker, they have introduced the party that starts at 7 am across nine cities — New York, Los Angeles, San Francisco, Atlanta, Sao Paolo, London, Austin, Tel Aviv and Washington DC — have the support of over 70,000 members, and were scheduled to arrive in Mumbai this year.
Agarwal, who launched the concept in 2013 after being jaded by New York’s drugs and alcohol-infused nightlife, says in their Facebook page that the idea is to promote self expression and wellness. The by-invite-only parties require guests to send a request on Facebook and await an e-invite before turning up at the venue. When contacted, Agarwal said, “Yes, I believe we were contacted by them [Gymtrekker] to bring Daybreaker to Mumbai, but we weren’t ready to do so. We plan to come but not in the next six months. Their launch won’t be too much of an issue for us because we are a global brand that people know of, so I think we’ll be fine.”
Gymtrekker however, denied having approached Agarwal for a tie-up, and chose to avoid commenting on being ‘inspired’ by an idea made popular by Agarwal and Brimer. They said they are the country’s first online platform that offers consolidated fitness and health solutions, including those surrounding exercise regimes, products, deals and membership.
They claim to have enlisted the support of over 3,500 gyms across Mumbai, Pune and Bengaluru.