Shot in the dark: Three's company

Mar 18, 2014, 08:10 IST | The Hitlist Team

Unhappy with the response generated by this ad featuring a star couple, the brand is now looking at roping in another big name to star alongside them

This much in love actor couple has been endorsing a wide variety of products for a while now, but it turns out their latest commercial has apparently failed to garner good response and this in turn has upset the brand.

Shot in the dark
Shot in the dark

A source says, “Even though both actors look great on the screen and they share sizzling chemistry, their commercial — which has been on air since the past few months — has not received an encouraging response. Initially, it did create a little buzz and the company was hoping to get good feedback, but they soon realised that the commercial hasn’t really worked because that the brand’s sales haven’t soared at all.”

However, the company has decided to not replace them; instead, it plans to rope in another big star in their next commercial. “The company shares a good rapport with this star couple, so they do not wish to take any harsh decisions. The creative team has now decided to up the glam quotient by bringing in another star.

They are working out a new concept for this ad where they introduce this star to the mix. If things fall into place, they will soon approach this star. Once he gives them the nod, they will immediately shoot new commercial with the three of them,” says a source.

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