Small is beautiful

Mar 14, 2013, 00:19 IST | Aanchal Kurmi

In its third edition Card-o-logy will display 250 paintings and sculptures in the smaller format by 45 known and upcoming artists

Either Or is hosting an art exhibition featuring works by celebrated artists in smaller sizes and affordable prices. Organised by Samsara Arts, the exhibition Card-o-logy III is a celebration of all things small and beautiful. On display will be a collection of more than 250 paintings and sculptures by 45 artists. All the works will be exhibited in unique and specially crafted display paraphernalia designed by curator Jasmine Shah Varma.

An artwork by Milburn Cherian

Card-o-logy was conceptualised in 2009 with the idea of bringing the format of picture postcards to the fore. “Card-o-logy was conceptualised to make art more reachable to the collectors. Art is more affordable in smaller formats rather than the bigger canvas and you can bring home your favourite artist at a much lesser cost,” says Prerna Joshi, director Samsara Arts.

An artwork by Dilip Chobisa

This exhibition flaunts how small scale art is impactful yet accessible to the viewer on their own walls. “Just as picture postcards bearing images of famed works of art in museum collections are within the reach to the public, Card-o-logy makes available to people original paintings and sculptures through the smaller format. In Card-o-logy, instead of printed ones, we present original painted works of art in the postcard format. Thus all works are painted on 5x8 inch cards by noted artists,” adds Joshi.

An artwork by Debraj Goswami

The size of the canvas also presented a unique challenge: “Artists are known to work on large scale paintings and sculptures. Here they have taken on the challenge of the smaller format. It’s a whole lot of emotions and ideas but they have to be portrayed on a small canvas and yet make it meaningful and beautiful at the same time.”

Each artist will be showcasing a series of 5-6 artworks. The show features the works of established as well upcoming artists, namely Akbar Padamsee, Arpana Caur, Prithpal Singh Ladi, Samir Mondal, Sujata Bajaj, Sunil Padwal, Dhruvi Acharya, Rajan Krishnan, Ganesh Gohain, Indrapramit Roy, Ajay De, Viraj Naik and Yashwant Deshmukh among others.

“We are delighted to host this edition of Card-o-logy in Pune and are looking forward to many more to come, “says Ritika Narang Tickoo, co-founder Either Or.

And if you are smitten by any piece of art, you can take it home without tugging at the purse strings as the works are priced between `7,000 to `60,000 depending on the artist.

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