Smutty slogans and lingerie ads among top complaints by Aussie viewers

Oct 15, 2012, 13:56 IST | ANI

Smutty slogans on camper-vans, lingerie ads that could lead to "perversion", concerns over selling fast food to children and the bullying of the letter of the alphabet, are some of the complaints Australians have made against advertisers this year

Advertising Standards Bureau data has revealed the industry watchdog has so far adjudicated on almost 400 ads which have drawn complaints from the public in 2012, reported.

Sex and relationships, Smutty slogans and lingerie ads among top complaints by Aussie viewers

Allegations of promoting violence, unsafe behaviour, bullying and racial and gender discrimination all feature but it is complaints relating to sex, nudity and sexuality which dominate.

So far this year, concerns about raunchy underwear ads from the likes of Bonds and Target have been dismissed, while controversial vehicle hire company Wicked Campers, was not so fortunate.

The ASB has upheld numerous complaints against offensive slogans painted on the sides of the company’s vehicles, while Shear Ewe Live Stock Services - which issued a brochure featuring a woman in a pink jump-suit being shorn - also received a slap on the wrist on the grounds its promotion was “exploitative of women” and “degrading”.

In another case, the ASB dismissed complaints advertisements forming part of the Commonwealth Bank’s “CAN’T” campaign - in which other letters are mean to “T” - could promote bullying.

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