Stealing is now in fashion

Sep 06, 2011, 07:06 IST | Promita Mukherjee

Shirt designed by one of Bollywood's favourite designers Troy Costa swiped from Van Heusen India Men's Week in Delhi

Shirt designed by one of Bollywood's favourite designers Troy Costa swiped from Van Heusen India Men's Week in Delhi

It is said that imitation is the biggest form of flattery. And stealing books is not considered an offence (doesn't matter if publishers lose money). But what does a designer have to say to 'admirers' who steal his creations? Feel happy about it. At least that's what Mumbai-based designer Troy Costa did when an ensemble from his collection was stolen from the recently-concluded Van Heusen India Men's Week held at a star-rated property in south Delhi. 

Threadbare: Troy Costa (right) with beauty expert Samantha Kochhar.
file pic 

Shi(r)t happens!
Costa, who dresses up well-known names in Bollywood like Hrithik Roshan, Aamir Khan, Shah Rukh Khan and young guns like Ranbir Kapoor and Imran Khan, found out about the missing shirt on the last day of the fashion extravaganza. "It obviously means that they liked my creation which is why they ripped it off from the installation. It feels good that my shirt got stolen. Only good designers get copied," laughed the young designer.

Button up: Models wearing creations by designer Troy Costa (left)
during the Van Heusen India Men's Week 2011 at The Grand, Vasant
Kunj in New Delhi on Sunday. file pIC

It's a steal!
The shirt was stolen from an installation (designed by Delhi-based Samant Chauhan) that was put up on the walls outside the ballroom, which was transformed into the Main Show Area (MSA) that was constantly being guarded by security men. The installation also featured creations by other designers. FDCI president Sunil Sethi, too, laughed off the incident. "It just goes to show that Troy is making fantastic shirts. I am happy that Delhi has started accepting this new designer from Mumbai," he said.

This is Costa's second year at the Men's Week. He had debuted here last year. On a more serious note, Sethi dismissed the notion that security at the event was lax and said that CCTV footages are being looked into. "We have consulted the hotel and are looking at video footages. This is a one-off incident," he maintained.

Dress code
Costa, who has just taken up a small bungalow to turn into a store in Mumbai's Bandra area, has dressed the likes of Shahid Kapoor, Abhay Deol, Kabir Bedi and Saif Ali Khan among others. He has also been roped in to create entire looks for hosts of various television shows like Amul Voice of India and Idea Rocks. Sound designer Resul Pookutty, of Slumdog Millionaire fame, had made an appearance at the Academy Awards in a Troy Costa creation.

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