The Tihar Jail is set to enter the perfume market by launching its product 'Wah-O', with eminent activist and actor Nafisa Ali
Nafisa Ali will be the brand ambassador. Pic/AFP
The Tihar Jail is set to enter the perfume market by launching its product 'Wah-O', with eminent activist and actor Nafisa Ali being its brand ambassador, officials said. 'School of Perfumes and Fragrances' was inaugurated by Director General (Prisons) Ajay Kashyap yesterday.
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It will also provide opportunities to inmates to become economically independent and "productive members" of society, officials said. According to the jail authorities, inmates will benefit through profits gained through the sale of 'Wah-O'. Ten per cent of the profit will go to the Prisoner's Welfare Fund while 25 per cent of the annual profits will also be channelised into the Victims Welfare Fund.
"Nafisa Ali has agreed to be the brand ambassador for the Tihar perfumes," an official said. Kashyap said that at present five fragrances (sandal, rose, mogra, jasmine, lavender), and a blend released under the name of Nafis, is being produced by the inmates.
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