The Brihanmumbai Municipal Corporation's (BMC) official Twitter handle has become very popular among citizens to register their grievances on civic issues, but some of its employees have cried foul over the additional work being imposed on them. BMC officials have to attend to issues within 48 hours and also upload pictures of the work done, especially of repaired potholes, on Twitter. Interestingly, as some of them are not Twitter-savvy, WhatsApp groups have been created to share complaints lodged on it among them.

Acing social media

After the Mumbai Police Twitter handle became popular among the twitterati, the BMC started its own account two months back, called '@mybmc,' to reach out to maximum citizens. The BMC also roped in the same experts as those managing the Mumbai Police Twitter handle, to work and train those who handle its account. The BMC has not been active on social media, but the expert advice has made it social media friendly, and the richest civic body has been getting traction ever since; so much, that it got its ward offices to start separate Twitter handles.