Lingerie outlets are reaping the rewards of the erotic novel as more women are heading out to buy new underwear
A new study has found that women own an average of thirty-four pairs of knickers, that’s three times as many as in 1999, when the average was merely 12.
And the figure is being boosted by the desire for more ‘special occasion undies’ - dubbed the ‘Fifty Shades of Grey effect’.
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According to a poll of 2,000 women for the UK’s leading laundry specialists, the typical knicker drawer contains 20 everyday pairs and 14 for ‘best’.
Most women (56 percent) said that they have separate knicker collections for special occasions and for everyday comfort.
The revolution in sexy undies has been led by the upsurge in erotic novels and the increasing number of women’s-only underwear retailers.
And, of those, 61 percent admitted that it has made them more likely to purchase ‘special occasion’ underwear.
“There have clearly been many contributory factors to the upsurge in the number of pairs of knickers owned by British women,” a major newspaper quoted a laundry specialist as saying.
“Our research reveals that they own, on average, three times as many pairs now as they did in 1999. And many put it down to this new era of female liberation we seem to be experiencing in the UK.
“Back in 1999 it would have been unusual for a British woman to admit she was reading a saucy romance novel but now, in 2012, they are loudly and proudly reading similar fiction on the bus, on the train and even expressing their love of books like Fifty Shades of Grey across Facebook and many other social networking sites,” she said.
While the new era of female liberation may have steered in many changes in 2012, the favourite colour of ladies knickers, certainly among the women who wear them, remains the same.
A massive 58 percent of all those women polled admitted that bright white knickers are by far their favourite, whether for everyday or special occasions.
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