YouTube sensation of the week: Maati Baani

Updated: Nov 15, 2016, 13:05 IST | The Hitlist Team |

World music band formed by Kartik and Niral

Maati Baani
Maati Baani

Who: World music band formed by Kartik and Nirali

No. of subscribers: 45,255

Famous for: Creating original music rooted in tradition, but with a contemporary sound.

Why YouTube: It was an experiment that we did for our song Mitwa. When we released it on YouTube, it got a great response. So, we started putting out regular videos.

Popular projects: Tribute cover to Michael Jackson's Heal The World has over 8 lakh views on Youtube.

High points of being on YouTube: The whole world is your audience, which makes it special. To be appreciated by people from different countries is amazing.

Upcoming projects: We are working on two songs for our digital video series, The Music Yantra.

Success mantra: Be clear about what you want to convey through your videos and give your best shot.

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