YouTube sensation of the week: Maati Baani
World music band formed by Kartik and Niral
Who: World music band formed by Kartik and Nirali
No. of subscribers: 45,255
Famous for: Creating original music rooted in tradition, but with a contemporary sound.
Why YouTube: It was an experiment that we did for our song Mitwa. When we released it on YouTube, it got a great response. So, we started putting out regular videos.
Popular projects: Tribute cover to Michael Jackson's Heal The World has over 8 lakh views on Youtube.
High points of being on YouTube: The whole world is your audience, which makes it special. To be appreciated by people from different countries is amazing.
Upcoming projects: We are working on two songs for our digital video series, The Music Yantra.
Success mantra: Be clear about what you want to convey through your videos and give your best shot.
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