Nishant Kumar, a Lucknow-based digital marketer, and social media consultant has launched a digital awareness campaign to support small business owners in the city.
Nishant Kumar
As the COVID-19 pandemic has ushered in a huge transition from traditional marketing practices to digital marketing, this digital education campaign will assist small business owners in adopting digital tools and expanding their client base.
While launching the campaign, Nishant Kumar said, “Digital business world is primarily driven by the FMCG, retail, and CPG segments. However, there still remains an abundance of options for samll businesses and organizations with limited or no marketing budget.
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“We provide small business owners with zero-budget digital marketing strategies and opportunities to establish a strong market presence for their product or service through our campaign. Basically, we want to empower and make a digital future for MSMEs,” he added further.
India is expected to have over 1 billion mobile phone users by 2023, and so the country is on the radar of markets of all sizes and segments around the world. Small and large businesses now have an unprecedented platform to sell their products and services directly to their target audience thanks to digital means.
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