The exhibition industry in India is a five trillion economy in the making.
Kshama Chhapkhanawalla
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SOL Brand Solutions, the industry leader for correct brand imagery at large-format industry expos, recently celebrated 10 years of excellence in the global exhibition industry and strives to organize the fragmented and unorganized exhibitions industry in India. The company is on a mission to tap the tremendous economic, cultural, and social potential of the exhibition market in India.
"SOL is proud of its ten-year track record of organic growth and sustained profitability while providing global exhibition solutions," said Kshama Chhapkhanawalla, CEO, SOL Brand Solutions. "At the same time, we are looking forward to this next decade and have significant plans to adopt global practices and SOPs and integrate green initiatives into the exhibitors ' business-to-business marketing strategies."
The exhibition industry in India is a five trillion economy in the making. It supports various small vendors who deal in stand building, rental of audiovisual equipment, providing of manpower, graphic printing companies, creators of technology content, and many more people who all come together to make a booth design a success. This necessitates the need for the government to work on exhibition infrastructure as much as it is working on promoting India as a global exhibition hub.
In celebration of embarking on its second decade in the global exhibition industry, SOL has unveiled its interest in organizing the Indian exhibitions industry and integrating green initiatives. The leading boutique exhibition and branding agency's Founder said, "Currently, in India, there is no process to ensure perfection, and the outcome of the same exhibition stall designs is different in different geographies. SOL adopts global best practices learned from SOL GmbH to ensure predictable and timely exhibition booth delivery every time with high quality finish.”
In order to ensure huge relief to the exhibitors striving to integrate green initiatives into their business-to-business marketing strategies, SOL has also invested in creating modular, eco-friendly structures. In a traditional build-and-burn system in India, these reusable structures crafted by stand builders will aid in reducing the impact of stand building on the environment.
In a remarkable testament to inclusivity and diversity, SOL proudly stands as a 60% women-led exhibition company in India. This remarkable statistic not only shows SOL's commitment to gender equality but also highlights the invaluable contribution of women in leadership positions and across various roles in the organization. Thus, setting a noteworthy example in the world of corporations and the global exhibitions industry.
SOL Brand Solutions Private Limited is a global exhibition company with a presence in Germany, France, the USA, UAE, and India. With a global team of 50+ professionals, the company is acclaimed for its ability to execute multiple booths across various expos simultaneously. SOL believes that exhibition stand fabricators should unite to bring in best practices not only within their individual companies, but also elevate the overall exhibitions industry in India and make it as organised and magnificent as it is in mature exhibition markets like Germany and the USA.
The large format exhibition company specializes in creating and delivering modular exhibition stands, portable and modular displays, custom exhibition stands, retail showroom designing, event management, branding, graphic design, and trade show consultancy solutions.
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