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Zocket’s cutting edge AI for digital marketing automation, SaaS product from India for the world!

Updated on: 18 April,2024 01:52 PM IST  |  Mumbai
BrandMedia | brandmedia@mid-day.com

Zocket's advanced AI algorithms take the guesswork out of advertising, automatically generating ad copies across platforms like Meta and Google in seconds.

Zocket’s cutting edge AI for digital marketing automation, SaaS product from India for the world!

Zocket Founders (L to R): Mukund, Karthik, Nandhu, and Sundar

Chennai-based AI SaaS startup, Zocket AI, has emerged as a game-changer in the realm of digital marketing, heralding a new era of efficiency and profitability for businesses globally. Graduating from the esteemed Google for Startups Accelerator program's AI-first cohort in April 2024, Zocket has quickly risen to prominence, garnering accolades and recognition for its innovative approach to online marketing.


Currently used by businesses from over 12+ countries globally, Zocket's ascent to the top of the digital marketing landscape can be attributed to its ground-breaking AI-powered solutions, designed to streamline and optimize every aspect of the marketing process. With its recent accolades as the number one Product of the Day and Product of the Week on Product Hunt, Zocket has solidified its position as a leader in the industry.


A Global Solution from India's Innovation Hub:
Built from India & designed for the global 400million+ businesses worldwide, Zocket offers a user-friendly web application that empowers businesses of all sizes to kickstart their online marketing efforts with ease. Zocket's platform allows business owners to seamlessly integrate their product catalogues from platforms like Shopify, or input product details directly, saving valuable time and resources.

Zocket's advanced AI algorithms take the guesswork out of advertising, automatically generating ad copies across platforms like Meta and Google in seconds. By leveraging sophisticated targeting capabilities, Zocket ensures that businesses reach the right audience at the right time, maximizing their return on investment and driving tangible results.

Zocket's innovative AI infrastructure is built upon cutting-edge generative models, including advanced Large Language Models (LLMs) and state-of-the-art Diffusion models. These models form the backbone of Zocket's advertising platform, empowering it to revolutionize ad copy generation across major platforms like Meta and Google.

Commenting on their unique proprietary technology, Mukund Srivathsan, Co-founder & CTO at Zocket says, “Through intricate neural network architectures and sophisticated training methodologies, Zocket's LLMs dive deep into the semantics and syntax of language, enabling the generation of highly compelling and contextually relevant ad copies. Meanwhile, diffusion models excel in in painting tasks, seamlessly filling in missing parts of images to create cohesive backgrounds that perfectly complement the generated ad texts. By employing Diffusion models alongside Large Language Models (LLMs), Zocket achieves unparalleled synergy between text and visuals, ensuring that every element of the ad is meticulously crafted for maximum engagement and effectiveness across diverse advertising platforms like Meta and Google”

With a keen focus on precision targeting and audience segmentation, Zocket leverages its AI capabilities to deliver hyper-personalized ad experiences to the right users at the right time. By analyzing vast troves of data and continuously refining its algorithms, Zocket maximizes return on investment for businesses, driving tangible and measurable results that fuel growth and success in the dynamic world of digital advertising.

In addition to its advertising capabilities, Zocket's web product features an integrated CRM messenger, enabling businesses to manage customer interactions across multiple social media platforms from a single, unified interface. This intelligent CRM provides valuable insights into customer behavior, empowering brands to personalize their marketing efforts and drive conversions.

Commenting on their latest beta launch, Sundar Natesan, co-founder of Zocket, emphasized the company's commitment to empowering businesses of all sizes with AI-driven solutions. Sundar stated, "Our AI-assisted top-of-the-funnel builder is focused on strategizing and building organic traffic for brands, addressing a longstanding challenge in online marketing. Our data-driven approach acts as a self-serve AI tool for mid-market and small businesses, democratizing access to advanced marketing strategies."

Looking ahead, Zocket aims to become the go-to solution for businesses seeking to maximize their profits from social media marketing. Karthik Venkateswaran, CEO of Zocket, highlighted the company's channel AI as a sought-after solution, addressing the pain points of selecting the right channels and allocating budgets effectively. Karthil emphasized, "Zocket's channel AI empowers businesses to make informed decisions, ensuring that their marketing efforts yield maximum results."

As Zocket continues to disrupt the traditional norms of digital marketing, its innovative solutions are poised to reshape the industry landscape. With its unwavering commitment to leveraging AI technology for the benefit of businesses worldwide, Zocket is not just a company – it's a catalyst for transformation. As businesses navigate the complexities of the digital age, Zocket stands ready to empower them with the tools and insights they need to thrive in an ever-evolving marketplace.

For more information, please visit: https://zocket.ai/

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