Shlok Nair explains why most creators fail at monetisation and how data, compliance, and audience quality drive income.
Shlok Nair
As the creator economy continues to grow rapidly, many digital creators still struggle to convert views and engagement into sustainable income. Digital strategist and entrepreneur Shlok Nair – Founder at AdGoat believes this gap exists not due to a lack of talent, but due to widespread misconceptions about how monetisation truly works on social media platforms.
According to Nair, one of the biggest misunderstandings creators have is believing that viral content automatically guarantees earnings. “Virality brings attention, not stability,” he explains. Monetisation systems on platforms like Facebook and Instagram reward consistency, audience retention, and compliance with platform policies far more than one-time spikes in views.
Another crucial insight shared by Shlok Nair is the role of audience quality over audience size. Many creators focus solely on increasing follower count, ignoring factors like watch time, repeat viewers, and demographic relevance. “A smaller, loyal audience often earns more than a large but disengaged one,” he says, adding that AI-driven algorithms prioritize meaningful engagement when allocating monetised reach.
Nair also highlights that many creators are unaware of how AI influences content distribution and revenue. Platform algorithms constantly analyze user behavior, content format, posting frequency, and viewer interaction. Creators who fail to adapt their content strategy based on these signals often see inconsistent earnings despite good content.
Compliance is another overlooked factor. Nair points out that demonetisation often occurs not because content is bad, but because it unknowingly violates monetisation policies. “Creators need to treat their pages like businesses. One policy mistake can impact months of revenue,” he warns, urging creators to stay updated with platform guidelines.
He further explains that monetisation is not a one-size-fits-all model. Different content categories perform differently under in-stream ads, bonuses, or branded content. Understanding which monetisation tool suits which content type is essential for longterm growth-yet many creators ignore this strategic alignment.
Concluding his insights, Shlok Nair stresses that monetisation success comes from structure, patience, and data-driven decisions. “Creators who understand how platforms think, not just how audiences think, are the ones who build lasting income,” he says. His perspective serves as a valuable guide for creators aiming to move beyond views and build a reliable digital livelihood.
Disclaimer: The views and opinions expressed in the article are media marketing initiative and do not represent the stand and views of Mid-Day Group. Mid-Day Group disclaims any and all liability to any party, company or product for any direct, indirect, implied, punitive, special, incidental or consequential damages arising directly or indirectly from the use of this content.
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