Each design features UV-protected lenses, lightweight frames, and Rawbare's signature comfort-fit design.
Rawbare
Rawbare, the fast-growing Indian eyewear brand known for premium yet affordable sunglasses, has launched its newest collection: City Pop - a bold, culture-inspired line that brings India’s most iconic cities to life through fashion.
With product names like Patiala Drop, Bombay Breeze, Morjim Muse, and Delhi Daze, the City Pop Collection blends local spirit, youthful energy, and modern aesthetics. Each frame is designed to channel the unique mood and cultural character of a specific place - turning Indian geography into wearable style.
This drop marks a strategic move by Rawbare to double down on culturally rooted storytelling in fashion - without losing focus on price, quality, and mass appeal.
A City in Every Shade
From the beach-town vibes of Pondy Palette to the misty mountain mood of Rohtang Ray, every sunglass in the collection is named and styled after a place that evokes a distinct feeling.
- Patiala Drop captures a bold, Punjabi energy.
- Bombay Breeze reflects effortless, coastal cool.
- Delhi Daze is an ode to chaos and charm.
- Jaipur Hues celebrates royal color and warmth.
- Tawi Gaze and Howrah Haze bring in emotion from the north and east.
- Morjim Muse captures the artistic spirit of Goa.
Each design features UV-protected lenses, lightweight frames, and Rawbare's signature comfort-fit design. The brand remains committed to combining global fashion with local stories - at a price point that speaks to Gen Z and millennials across India.
Statement from the Founders
Affan Ahmad, Co-Founder and Business Head of Rawbare, shared his vision behind the collection:
“We didn’t want to launch just another set of sunglasses. City Pop is personal. It’s about the places we’ve been, the energy we’ve felt, and the stories that deserve a new expression. From metro cities to hidden corners, India has personality - and we wanted that personality on faces. This is culture turned into fashion.”
Shahid Javed Ansari, Co-Founder and CFO, emphasized the product philosophy:
“Rawbare was built on three values - quality, affordability, and relatability. City Pop follows that exactly. Each pair is a statement, yet priced to be accessible. Our focus remains sharp: deliver designs that feel aspirational but are grounded in everyday wearability. This drop reflects that balance.”
Ankit Mor, Co-Founder and Head of Collaborations, added:
“From selecting color palettes to naming the shades, every detail of City Pop was carefully thought through. We’ve paired clean, versatile designs with storytelling elements - making sure each product connects emotionally. You’re not just wearing a look; you’re wearing a location, a vibe, a memory.”
Rawbare’s Rise and Consumer Connection
Rawbare has rapidly grown into a recognizable name in the Indian eyewear market. The brand is mostly picked by young generations, as they seek for both function and designing. Rawbare has strong online presence, and sharp influencer collaborations, that helps them to attract fashion ethusiasts.
In the past year, Rawbare has:
- Clocked steady month-on-month sales growth
- Partnered with celebrities like Ravindra Jadeja and Munawar Faruqui
- Won the MAA Award 2025 for Lifestyle Brand Campaign
- Introduced a 6-month warranty and easy return policy, boosting trust and repeat purchases
With the City Pop Collection, Rawbare continues to refine what youth-led, India-first fashion looks like - expressive, grounded, and bold.
More Than Just Aesthetic
The new launch of City Pop collection also marks the brand’s move toward more editorial storytelling in product design. While most fashion brands stick to seasonal releases, Rawbare chose to go thematic, ensuring each collection has a narrative arc.
The campaign visuals - shot across locations with earthy lighting and cinematic frames - pair the sunglasses with everyday backdrops like cafés, markets, rooftops, and streets, reinforcing the “local meets cool” theme.
Rawbare’s team also revealed plans to tie the City Pop collection into offline events and limited-edition pop-ups in cities like Delhi, Mumbai, and Jaipur, turning the collection into an experience beyond the website.
What's Next?
Following City Pop, the team hints at future collections that explore deeper themes like nostalgia, desi nightlife, and hometown love.
“We’ve only scratched the surface. With every new drop, we want people to feel more seen - not just in style, but in identity,” said Affan Ahmad.
Availability
The City Pop Collection is now available exclusively at www.rawbare.com and select online partners. Prices start at ₹1,199. Every pair includes UV protection, a carry case, cleaning cloth, and Rawbare’s 6-month warranty.
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