Maxopp is redefining business education in India with hands-on learning, real-world challenges, and global exposure to build skills that truly matter.
Maxopp
Co-founders of Maxopp (L-R) Harshit Dugar, Aashish Jainani, Prashant Jajani”
India does not have a talent shortage. It has a relevance crisis.
Each year, over 4.5 lakh students graduate with commerce degrees like B.Com, BBA, or BA (Economics). But according to the India Skills Report 2024, more than 60 percent of them are unemployable in their chosen fields. Not because they lack intelligence - but because they were trained to pass exams, not solve business problems.
They know the 4Ps of marketing but have never built a campaign. They’ve read about branding, yet never pitched a product. In the words of a recent McKinsey Global Institute report, "Degrees no longer guarantee employability. Skills and adaptability do."
As the world enters what is often described as a VUCA environment - volatile, uncertain, complex, and ambiguous - the ability to think clearly under pressure, adapt to change, and work hands-on with business tools becomes increasingly essential. The traditional classroom model, with its emphasis on theory and passive learning, is struggling to keep up.
Against this backdrop, alternative models of business education are emerging across India. One such example is Maxopp (short for Maximum Opportunity), a Jaipur-based business school offering an application-first approach to learning.
Unlike conventional colleges, Maxopp structures its programs around four phases: Sprint, Challenge, Immersion, and either Internship or Incubation. Students begin by tackling rapid-fire business problems, then move to solving live brand challenges under mentorship. The immersion phase includes behind-the-scenes exposure to companies, agencies, factories, and even creator-led ventures - offering learners a direct line to how businesses actually run.
Select students also participate in an international immersion module in Dubai - an intensive month-long program focused on understanding global trade, import-export operations, and the startup ecosystem in the Middle East. For those chosen, it becomes an inflection point in building international perspective.
A key part of Maxopp’s business school model is Max Labs, a dedicated in-house business lab where students run real ad campaigns, shoot content, prototype products, and even launch e-commerce brands. In a world increasingly dominated by creators and solopreneurs, this blend of digital tools and business acumen offers a compelling mix of relevance and readiness.
The institution currently offers 3 Distinct Programs - in digital marketing, digital business, and international entrepreneurship - designed to help students graduate not just with knowledge but with tangible portfolios of what they’ve built.
Whether such execution-first models can scale and reshape mainstream education is yet to be seen. But for a growing cohort of learners disillusioned with outdated curricula, schools like Maxopp represent a shift that’s not just timely - it may be necessary.
About Maxopp - School of Actionable Skills
Maxopp is a new-age business and digital skills school based in Jaipur, designed for students who want to learn by doing. We break away from traditional classroom models and offer exposure-based learning guided by real entrepreneurs, CXOs, and industry leaders.
At Maxopp, students Learn it, Build it, Own it.
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