Vidushi and Saloni transformed their passion for jewelry into Attrangi Designs, a leading name in modern Indian imitation jewelry, starting with an investment of just under 1L. As co-founders, they built a versatile brand blending traditional artistry with contemporary styles, making high-quality pieces affordable for everyday and festive wear.

Brand Origins: Attrangi emerged from Saloni Shah and Vidushi Jain's shared love for fashion, design, and India's cultural heritage. They launched in 2017 from Mumbai, handcrafting pieces with premium stones to cater to destination weddings and modern wardrobes without high costs.