Attrangi Designs by Vidushi And Saloni blends traditional artistry with modern Indian imitation jewelry for all occasions.
Attrangi Designs
Vidushi and Saloni transformed their passion for jewelry into Attrangi Designs, a leading name in modern Indian imitation jewelry, starting with an investment of just under 1L. As co-founders, they built a versatile brand blending traditional artistry with contemporary styles, making high-quality pieces affordable for everyday and festive wear.
Brand Origins: Attrangi emerged from Saloni Shah and Vidushi Jain's shared love for fashion, design, and India's cultural heritage. They launched in 2017 from Mumbai, handcrafting pieces with premium stones to cater to destination weddings and modern wardrobes without high costs.
Key Challenges Overcome: The duo balanced motherhood, business operations, and funding hurdles while scaling from a startup to a nationwide brand with physical stores in Chennai, Mumbai, and Surat. Their resilience turned obstacles into strengths, employing a women-led team for design, marketing, and customer service.
Growth Milestones: Attrangi expanded via Shopify e-commerce, Instagram engagement, and exhibitions, earning 5-star ratings and features in media like Times of India. Recent optimizations boosted conversions by 50%, with collections like Enchanted Garden and Dulhaniya driving sales in Indian ethnic and fusion styles.
Future Vision: The brand continues empowering women through inclusive, trendy designs that personalize fashion, shipping worldwide and revolutionizing artificial jewelry accessibility. Today, their handcrafted collections-from destination wedding sets to minimalist everyday wear-celebrate bold individuality, proving that high fashion need not compromise on quality or accessibility.
For more details please visit: https://attrangi.in/
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