From Scissors to Support Systems: Sneha Jay Jhaverii on Craft, Motherhood And Building Mumma Approved

1. You’re widely known as one of Mumbai’s most trusted hairdressers… How did the journey shape the artist you are today?

My journey really began at Nalini & Yasmin, it was my foundation, my discipline, my introduction to what good hairdressing truly means. It taught me respect for the craft. Training with Toni & Guy opened up the world for me. It showed me structure, precision, and the beauty of technique. Somewhere between these two worlds  Indian warmth and global rigour,  I found my own style. It shaped not just my hands, but my eye… and honestly, my entire approach to work.

2. Vous is known for meticulous, high-touch hairdressing… How has being a perfectionist influenced Mumma Approved?

I think the “perfectionist” in me spills into everything I do, sometimes for the better, sometimes not!

At the salon, I obsess over detail. With Mumma Approved, that same instinct translates into research. If I’m putting out a video on sugar or screen time, I want to make sure it’s not just popular opinion , it’s backed by science, real experts, and practical experience.

But motherhood also softened that perfectionism. It taught me that even with all the research, real life is messy. So the platform became this balance between being rigorous and being real.

3. From hairdressing to podcasting is an unexpected jump… What was the turning point?

The turning point was honestly motherhood itself. I had so many questions , about food, sleep, behaviour , and I felt overwhelmed with advice coming from everywhere. At some point I realised: If I’m feeling this lost, so many other mothers must be too.

I didn’t want another “perfect” parenting page. I wanted real conversations. No jargon, no judgement, no guilt. That’s how Mumma Approved was born, almost as a survival tool for myself, and then it grew into a community.

4. How did your own confusion as a mom shape Mumma Approved?

I would search something simple like “what should my child eat after a fever?” and get 10 completely different answers. It was paralysing. So I decided the tone of Mumma Approved had to be the opposite of that, calm, clear, and credible.

I wanted moms to feel like they could breathe again. Like someone had sifted through the clutter for them. The format, short episodes, simple language, and practical takeaways, was all built from my own frustration with the overwhelm.

5. How do you balance expert insight with your identity as a relatable, non-expert mom?

I’m very clear that I’m not the expert, I’m the bridge. My role is to ask the questions mothers are too tired, scared, or embarrassed to ask. And I think moms appreciate that.

At the same time, I also share my own mistakes and confusions. That vulnerability keeps the platform grounded. It’s not “I know better,” it’s “We’re figuring this out together, but with the right people guiding us.”

6. How has your entrepreneurial mindset helped you grow Mumma Approved?

Running Vous taught me consistency, team-building, and how to keep showing up even on difficult days. It also taught me to listen, really listen, to what people need.

That translated naturally into Mumma Approved. I treated it like a real project: clear intent, strong research, good systems, and a commitment to quality. And because entrepreneurship forces you to adapt, I was able to evolve the platform across YouTube, audio, reels, and now community events.

I think of it as another business… but one built straight from the heart.

7. What’s the most surprising or perspective-shifting thing you’ve learned through the experts?

That children are far more intuitive than we give them credit for. Whether it’s food, behaviour, or emotions,  they’re constantly communicating. We’re just too distracted to notice.

A nutritionist once told me, “A child’s appetite is their inner wisdom at work.” It changed the way I look at feeding. And a behaviour specialist said, “Connection before correction.” I still remind myself of that every single day.

8. Your audience says your content feels like a friend simplifying things… Why do you think it resonates?

Because motherhood today is lonely, even in a big city. We’re all trying to juggle careers, homes, guilt, expectations, and somewhere in between, we’re craving someone who doesn’t judge us.

Mumma Approved is that safe corner. It’s honest, it’s conversational, and it’s never preachy. I speak the way my friends and I talk with humour, vulnerability, and honesty. And maybe that’s why it feels like a friend who’s just helping you breathe.

9. Looking back, what has this journey taught you about motherhood and community?

That no mother should have to do this alone. And that when women share openly without shame, without competition, something magical happens.

Mumma Approved taught me that community is healing. That motherhood isn’t meant to be perfect, it’s meant to be shared. And that the smallest, simplest conversations can change how a mom sleeps at night.

For me, this platform has become a reminder that when you create space for honesty, thousands of women will show up, because they were waiting for someone to

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