Starting up Is Easy, Staying in It Is Where the Real Story Begins
Updated On: 13 August, 2025 07:14 PM IST | Mumbai | Buzzfeed
You Can Catch the Train, but Can You Stay on the Course? Reeva Sakaria on Sustaining Yatri.

Reeva Sakaria
In India’s cutthroat startup race, a unique idea and a grand launch can spark early success - but the true test comes after the buzz fades, when staying the course is hardest. For Reeva Sakaria, joining Yatri - City Travel Guide was the easy part of her career. She came on board not out of a belief that India’s public transport was broken, but from the conviction that it wasn’t - it simply lacked connection. While her optimism helped enhance Yatri, it was Reeva’s determination that helped her navigate through every hurdle - of policies, tech, and skepticism.
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