Arpita Sharma, founder of Inside The Box, empowers 3,000+ restaurants with strategy, systems, and tech tools like TRACKER and ITB-Pulse for growth.
Arpita Sharma ITB
The Founder’s Journey
India’s food scene is a testament to the collaborative ecosystem of restaurants and popular food delivery platforms. But to truly thrive, an eatery needs more than just visibility; it needs a backbone of systems and strategy. This is where changemakers like Arpita Sharma come in. As the founder of Inside The Box (ITB), she has quietly redefined how restaurants not only grow, but succeed sustainably in this dynamic environment.
For over eight years, Sharma has been operating behind the curtain, building what many restaurateurs now call their “secret weapon.” She created a business that nobody imagined the industry needed - yet once they experienced it, they couldn’t imagine surviving without it. It was bold, visionary, and ahead of its time: the mark of a true pioneer.
Sharma spotted a gap when few were even looking. As food aggregator platforms reshaped how India dined, restaurants were both excited and apprehensive. They wanted to grow with delivery but struggled with razor-thin margins, inconsistent operations, and the fear of losing their identity on platforms. Arpita saw both sides - the aggregator’s scale and the restaurateur’s pain points - and she built the bridge. In doing so, she gave India’s F&B industry something it had never had before: a framework for sustainable, profitable growth.
Today, ITB powers over 3,000 restaurants across India - from single-outlet cafés to sprawling cloud kitchens. And at the heart of its success is Sharma’s belief that while passion makes great food, only systems and strategy make great businesses.
The Visionary Behind ITB
Arpita Sharma’s journey is as inspiring as it is unconventional. Starting out in the high-octane world of food tech and sales, including a pivotal stint at a leading food aggregator, she got a ringside view of the forces that decide whether a modern food business thrives or fails. These early lessons shaped her core philosophy: restaurants cannot rely on gut instinct alone; they need structure, data, and smart marketing to survive in a crowded marketplace.
That clarity turned into ITB’s playbook. The consultancy tackles restaurateurs’ toughest challenges: making every marketing rupee count, designing menus that balance taste with profitability, helping owners take control of fixed costs, and boosting EBITDA. ITB even helps brands track performance and customer feedback week after week, ensuring they never lose their edge.
It’s a holistic approach - one that turns passion-driven restaurants into resilient, scalable businesses.
From Boutique to Growth Engine
What began as a small boutique consultancy has grown into a national growth engine for Indian food delivery. In its early days, Inside the Box was known as a promising young firm with a handful of clients. Today, with a footprint of over 3,000 restaurants, it is shaping the very backbone of the F&B ecosystem. Restaurateurs who once struggled to navigate aggregator platforms now turn to ITB for measurable impact and long-term stability.
As Sharma puts it: “We believe a great dish is the start of the story, not the end. The real magic happens when you can replicate that quality, track your finances down to the last rupee, and build a system that can withstand the pressures of scale.”
The Pivot to Product
What makes Sharma truly stand out is her ability to stay ahead of the curve. Not content with just consultancy, she expanded ITB into technology solutions that could solve industry-wide problems at scale. The company’s flagship product, TRACKER, is a reconciliation software that identifies payout mismatches and prevents the silent revenue leakages that cost restaurants millions. The company also developed ITB-Pulse, a real-time business intelligence dashboard designed for restaurateurs. This plug-and-play tool helps owners identify blind spots in outlet and menu performance, catch missed trends in co-orders and ratings, and gain a clearer view of profitability. The shift into tech was powered by the arrival of Vineet Paharia, who joined as co-founder in November last year. His entry gave ITB the muscle to evolve from a consulting firm into a product-driven company, further cementing its role as a game-changer for the industry. ITB's unique tech products, TRACKER and Pulse, are proving to be game-changers for F&B businesses.
Why Arpita Sharma’s Story Matters
In an industry often romanticized for its chefs and iconic dishes, Arpita Sharma shines a light on the unsung side of success: the operations, the finances, the systems that hold everything together. She not only built a company from scratch in a space that didn’t exist, but she also gave India’s food ecosystem a language of growth it never had before.
Her story is one of courage and foresight - of a woman who turned apprehension into opportunity, instinct into intelligence, and restaurants into scalable, profitable brands.
It’s the story of an extraordinary woman leader who saw the future before anyone else, created a solution no one thought possible, and in doing so, quietly changed the way India eat.
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