Learn how to save big by timing your purchases with India's biggest online and in-store sales, from festive seasons to end-of-season clearance events.
Seasonal Clothing Sales
Shopping to save is all about getting the timing right. With the plethora of Indian festivities, seasonal transitions, and clearance events, knowing when to buy can help you save big bucks, even on luxury products. Trends may change, and the clothing racks may get refreshed, but sales dates are (usually) held during set specific times of the year. This may vary by brand, but it's definitely worth checking out the websites to see if they offer any discounts during the popular sale months.
Read on for detailed insights into shopping smartly while staying informed about the top sales.
When is the Best Time To Shop Online for Maximum Discounts?
1. End-of-Season Sales: January & July
Ready for a budget-friendly shopping spree? End-of-season sales are the solution for you. These sales usually take place twice a year:
- January to mid-February: Winter clearance
- July to mid-August: Summer clearance
You can find End-of-season sales or seasonal clearance sales with discounts of up to 70% at top fashion retailers like Myntra, Lifestyle, H&M, Pantaloons, and Shoppers Stop. They clear stocks to refresh and make space for the upcoming season. It’s the perfect time to grab branded jackets, sweaters, kurtas, or even ethnic wear at half the price.
Pro tip: Don’t wait until the very last week of the clearance sale, as the best pieces and sizes sell out quickly.
2. Festive Sales: October to November
New clothes during festivals? Count us in! India is known for its grand festive season, which begins with Navratri and peaks around Diwali. Almost every retailer, online and offline, offers massive discounts during this time. Expect flat 50% deals, buy-one-get-one offers, and festive combos.
This is the best time to buy traditional attire like sarees, lehengas, and kurta sets, or trendy western wear, for weddings and celebrations. Online platforms like Amazon, Flipkart, Ajio, and Tata CLiQ also launch mega “Festive Dhamaka” or “Big Billion Days” sales around this period.
3. Summer Sales: April to May
As summer approaches, brands start introducing lighter collections like cotton kurtis, casual tops, indo-western dresses, shorts, swimsuits, vacation accessories, and more. To make room for fresh arrivals, brands will often offer older spring stocks at great discounts. You can expect 30 to 50% off on casual clothing and footwear.
Pro tip: Shopping during summer sales is great if you’re looking for budget-friendly office wear or casual outfits.
4. Winter Sales: December to January
December brings Christmas and New Year sales, where both online platforms and mall stores offer up to 60% off on jackets, hoodies, boots, and sweaters. This is also when international brands like Zara, H&M, and Marks & Spencer give rare discounts on their winter lines. Even premium mall stores join in with flat 50% and buy-two-get-one offers.
5. Independence Day & Republic Day Sales: August & January
National holidays bring big online sales. Both Amazon and Flipkart hold Freedom Sales in August and Republic Day Sales in January. Discounts on fashion, accessories, and electronics often reach 70%. And, by applying exclusive coupon codes at GrabOn, you can save even more!
Think denims, T-shirts, kurtas, sarees, and even activewear, all at half their usual price. These sales also align with the End-of-Season clearances, so shoppers get double the advantage: clearance deals plus holiday discounts.
6. Monsoon Clearance Sales: September
During September, retailers clear leftover stock from the monsoon season to prepare for festive launches. This is a great time to pick up casual clothing, rainwear, and affordable fashion with heavy discounts.
For students, working professionals, or budget-conscious shoppers, September is great for buying affordable daily wear. You may not get the newest arrivals, but you’ll get practical pieces at unbeatable prices.
7. Black Friday & Cyber Monday: November End
Many Indian retailers have started participating in Black Friday and Cyber Monday sales. Global brands like H&M, Mango, and Uniqlo join in, offering exclusive discounts both online and offline. For online shoppers, platforms like Amazon, Ajio, and Myntra also curate special “Black Friday collections” with limited-time deals.
Pro tip: Since Black Friday and Cyber Monday are global events, compare prices on international brand websites as well. Sometimes the same product is cheaper on a brand’s global site than in its Indian store.
Final Thoughts
Shopping smart is all about knowing when to buy. The End-of-Season Sales in January and July are great for clearance bargains, while festive sales around Diwali and Dussehra are perfect for ethnic fashion splurges. National holiday sales, monsoon clearances, and international Black Friday events also bring plenty of opportunities. Pair that with coupon codes, and you’ll be ready with new outfits every season.
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
