In a world whereby global business is becoming a digitized experience, trust has turned out to be the most treasured currency in the business to business business. Credibility, transparency, and reliability are the focus areas in business decision making as buyers and sellers interact across national boundaries without the need to be physically present with each other. ExportersIndia.com, which is among the top marketplaces in India in terms of B2B, is looking to redefine the concept of establishing and sustaining trust in the digital trade ecosystem with this realization.

The B2B world in the global market has experienced a revolution in the last decade. Conventional trust indicators, including in-person meetings, factory tours and years of personal acquaintances are quickly being taken over by web discovery, virtual communications, and distant dealings. Industry experts suggest that over 70 per cent of B2B purchasers start their sourcing process online and in many cases they do not meet with suppliers personally. Although this digital-first strategy has increased the reach and efficiency, it has also brought along new issues of credibility, authenticity and risk.