BLING! Makes the stars shine

When you have the top stars of the industry as your clientele you know you have arrived and BLING! Entertainment Solutions is by far one of the topmost talent and celebrity management company today, with their enviable list of celebrities. Barely three years old, BLING! managed to create a space for itself by representing the best of the current talent, and identifying and nurturing the talent of tomorrow. CS takes a look at what makes BLING! the industry's number one endorsement company:u00a0

Best on board
Presently, BLING! is working exclusively with the best of stars, right from Shahid Kapoor, Deepika Padukone, Farhan Akhtar, Vidya Balan, Sonam Kapoor, Abhay Deol, Madhavan, Arjun Rampal, Konkana Sen, Chitrangda Singh, Kunal Kapoor, Rahul Khanna, Siddharth from South to upcoming Bollywood talent like Jacqueline Fernandez, Sherlyn Chopra, Angad Bedi, Sahil Shroff to outstanding professionals in other fields - Zaheer Khan, Jonty Rhodes, Cyrusu00a0Broacha, RJ Malishka and Anushka Manchanda.


WHAT: Team BLING!
WHO: (L to R) Swati Iyer,u00a0 VP marketing and strategy;
Piya Sawhney, director;
Atul Kasbekar, CMD;
Shanti Sivaram, director

Star talk
Shahid Kapoor, a 100 percent BLING! loyalist, says, "I have been working with them for a year now. Atul (Kasbekar) and Shanti (Sivaram) are great professionals, who have a strong understanding of the entertainment industry. I value the perspective they bring with their vast experience." Actor Deepika Padukone, who also shares a great rapport with the company, says, "With BLING! I feel at home as I have known them from the start of my career. Atul is like a family member and friend, so our association is not just business, it's also based on friendship and trust." The new face of Youngistan, Ranbir Kapoor adds, "BLING! tapped my potential though my debut film wasn't a successful one. That too with Pepsi, a brand I always wanted to be a part of. I have never worked with a more intelligent, resourceful and happy bunch than Atul Kasbekar and his women at BLING!"
Ranbir's co-debutant, Sonam Kapoor also endorses this, "They have handled my portfoliou00a0-- right from my first endorsement till date they manage my work with the same enthusiasm and attention to detail. I love working with them as they are professional bunch, and simultaneously bring a lot of warmth to their work making you feel really special. They have taken artist management to a whole new level." Vidya Balan, who featured among the top 10 celebrity endorsers for the year 2008, states,"At a time when loyalties shift faster than the seconds hand of a clock, BLING! stands apart for its belief and its commitment to their clients. I know they work in my interest and that's very important to me."

Going strong
Reveals a trade analyst, "BLING! has done a stellar job of building brandsu00a0 out of Bollywood stars -Shahid Kapoor, Deepika Padukone, Abhay Deol, Vidyau00a0 Balan, Sonam Kapoor and the rest are the next GenX to rule the roost .You canu00a0 see their clients all over television and you can see them with the juiciest projects in hand. What more can a star ask for?" Interestingly, BLING! grew exponentially during the recessional phase.
Atul Kasbekar, CMD, BLING! Entertainment Solutions, who started off with a vision of standing out as the best in sourcing and managing unique talent, says, "We pride ourselves at not only representing the superstars of today, but also nurturing talent that will be superstars of tomorrow" So next time you see a star in the making plastered all over the big and small screen, you know who's doing the work behind the scenes.