TAG Heuer's partnership with McLaren, begun in 1985, is the first one between a watchmaker and a Formula One team and one of the longest-running in the history of Formula One
TAG Heuer's partnership with McLaren, begun in 1985, is the first one between a watchmaker and a Formula One team and one of the longest-running in the history of Formula One. It is also one of the most successful, with six FIA Constructors' World Championship titles and nine FIA Drivers' World Championship titles to its name.
During TAG Heuer's Official Timekeeping tenure with Scuderia Ferrari from 1971 to 1979, it has advanced timekeeping technology to a new level. It has also worked in the pits and paddocks alongside Porsche, Honda, Ford, Peugeot and Mercedes, all engine partners for McLaren.u00a0
TAG Heuer is an active participant in the State of the Art McLaren Technology Centre near London (MTC), and is involved in the Mercedes-Benz SLR McLaren super sportscar projects and timekeeping tests. To date, TAG Heuer and its partners McLaren and Mercedes Benz have developed six exclusive SLR chronographs.
After two-and-a-half decades of shared vision and glory, the partnership between TAG Heuer and Vodafone McLaren Mercedes is stronger than ever. In fact, the extension of this partnership was recently signed for another many years.
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